By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing.
Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice.
But even when you rank well for search terms your audience uses, the real test is what happens when someone clicks through to your website. As Brian wrote on Monday:
“There’s nothing worse than a quick bounce.”
To avoid a quick bounce, you need to focus on content optimization. Since you don’t want to miss any opportunities to …read more