21 Apr
By Jon Nastor
All businesses are in the media business, whether or not they acknowledge it (or like it).
The Internet has rapidly changed how customers discover, research, and interact with companies.
You are no longer in business to sell products or services; you are in business to find your audience, create useful content that draws them to you, and then create products or services that benefit them.
You can achieve this through the intimate nature of on-demand audio content — or as they’re commonly known, podcasts. This is why Copyblogger Media is betting big on podcasting.
Whether you are trying …read more
