7 Psychological Insights That Will Help You Develop a Powerful Facebook Strategy for Business

By Neil Patel

What is the most powerful tool in your marketing arsenal?

Is it keyword research? Copywriting? Beautifully designed ad campaigns? Maybe….

But the driving force behind all of these things?

Psychology.

You see, sales and marketing are really about understanding consumer psychology.

Why do people buy? What makes them click on your Facebook ad? What sort of stimuli do most people respond to?

I’ve been interested in consumer psychology for quite a while. It started innocently enough. I was curious. What makes customers interested in a product, service, person, or brand? Why do people click on headlines? What makes 100%-refund-guarantees so assuring? How …read more