A Much Better Revenue Model for Podcasting

It’s the new thing: 1. Start a podcast. 2. Attract an audience. 3. ??? 4. Profit!

Sounds a lot like blogging in 2006. Problem is, with the exception of a few huge sites, it didn’t really work out that way for most bloggers. Which is why thinking in terms of content marketing and developing your own products took off in that field.

Brian Clark will admit that the prospects for good revenue from audio ads — when done correctly — are much better than banner ads and AdSense were for bloggers. So there’s no reason why working with the …read more