Case Study: How I Used a Case Study to Grow My Sales by 185%

By Neil Patel

Case studies…You see companies using them all the time, but do they really work?

I wasn’t sure myself, which is why I decided to test them out on NeilPatel.com with these 3 case studies.

The goal was simple: generate more leads.

The results were a bit unexpected. I didn’t necessarily generate many more leads, but I was able to grow my sales by 185%.

Before we get into that, let’s first go over what I learned about case studies. Sadly, most companies don’t know how to correctly leverage them, which renders them ineffective.

Here’s how I optimized my case studies for lead generation: <a class="colorbox" …read more