Karl Morris Coming Back To Canada

Posted in: Business of Golf- Oct 19, 2011 No Comments

Just wanted to pass along some great information.  Here is the link http://healthegolf.com/karl-morris-seminars/ We had a chance to see Karl speak last year.  WOW!  Great speaker.  Awesome information about the mental game of golf.  We highly recommend attending.

Global golf industry facing challenges

Posted in: Business of Golf, Golf Course Marketing- Apr 20, 2011 No Comments

Interesting article about the the golf industries hurdles.  http://www.bbc.co.uk/news/business-12731099

Good Karma Does Work

Posted in: Business of Golf, Golf Marketing Ideas- Feb 07, 2011 No Comments

You know when it seems that everything is just not going your way.  That is the nice way to say it.  The even better way to say it would be…you know when it seems that EVERYONE seems to be screwing you.  Well Karma does work, and it worked out for not only a great business [...]

Online Marketing – Yes or No

Posted in: Business of Golf, Direct Response Marketing, Offline Marketing, Online Marketing- Nov 04, 2010 No Comments

Now this information makes you think….: 70% of the U.S. population regularly use the Internet Over 1 billion people in the world are online The average adult spends 3 hours more a day online than watching T.V. These are all encouraging statistics for small business owners. It means you have a very large target market, [...]

Social Media in Golf

Posted in: Business of Golf, Golf Market, Social Media, Social Media and Golf- Oct 29, 2010 No Comments

Now we have been saying this for a looooooooooooong time now.  So instead of hitting our heads against the wall, we have found someone to say it for us.  Excellent blog post about golf and social media (and its not us saying it!!) http://bx.businessweek.com/business-of-golf/view?url=http%3A%2F%2Falanhammond.posterous.com%2Fis-social-media-connecting-for-the-golf-indus

Now that is Ad copy

Posted in: Business of Golf, Direct Response Marketing, Golf Course Marketing, Golf Market- Oct 26, 2010 No Comments

I think I am like most people.  I get bombared each and every day with TV ads, direct mail pieces in the mail…etc. etc.  You all understand where I am coming from.  The think I hate most about these advertisements is that it is very rare to find one that engages me.  I am looking [...]

The Golf Market is Changing

Posted in: Business of Golf, Golf Market Research- Oct 14, 2010 No Comments

I was sent this article on the changes going on in the golf market. Great read! Enjoy! http://www.golfdigest.com/magazine/2010-10/jerry-tarde-letter

What will it cost you not to be ranked?

Posted in: Business of Golf, Golf Course Marketing, Golf Market Research, Golf Marketing Ideas, Online Marketing- Oct 06, 2010 No Comments

Not having your golf course’s website show up on the first or second pages of the search engines when potential customers are searching for you is costly.  We don’t mean when they type your exact name.  We mean when they type in…hmmm let’s say GOLF COURSES ONTARIO (12,100 people a month do this) or GOLF [...]

Values? What Values

Posted in: Business of Golf, Golf Course Marketing, Golf Market Research, Golf Marketing Ideas- Oct 04, 2010 1 Comment

We have been in meetings (face to face, group, online, etc.) alot over the last couple of weeks, and one thing we have noticed is every owner, head pro and general manager of their golf facility has CORE VALUES they seem to stand on.  The other thing we noticed is that each individuals core values [...]

Golf Tournament

Posted in: Business of Golf- Oct 03, 2010 No Comments

What a day!  I had the pleasure of playing the Penlakes Pro-Am golf tournament on friday.  Great weather, great company (we finished 3rd overall), but more importantly was what Tom Vanderlip the General Manager did for everyone. This is how golf tournaments should be run. Breakfast Food and Snacks on most par 3′s (peanuts, pretzels, [...]