Now this information makes you think….: 70% of the U.S. population regularly use the Internet Over 1 billion people in the world are online The average adult spends 3 hours more a day online than watching T.V. These are all encouraging statistics for small business owners. It means you have a very large target market, […]
Now that is Ad copy
I think I am like most people. I get bombared each and every day with TV ads, direct mail pieces in the mail…etc. etc. You all understand where I am coming from. The think I hate most about these advertisements is that it is very rare to find one that engages me. I am looking […]
Would this Marketing Strategy work for you?
Everything you read below is from Dan Kennedy. If you have no idea who he is (have you been living under a rock). He is probably the premier copy writers in North America. The story below is an excellent example. Create Marketing Fireworks by “SUCKERING EM IN” “Sex. Ok, now that I have your attention, let me talk to […]
Stories Sell and Facts Tell
I took this line from Clayton Makepeace, but we truly believe in his words. I was taught something similar a long long time ago – STORIES SELL and FACTS TELL. “Nothing sells better than a GREAT story your customers can share on your behalf. And your job as the marketer is to find a signature […]
Who the Hell are We Targeting?
Was just reading a post from one of my favorite blogs. They had a guest writer on you did a post on basically ‘Who the hell are you targeting with your marketing’. He did an awesome job. Great nuggets in the story! With what we have seen in the golf market across North America a […]