Global golf industry facing challenges

Posted in: Business of Golf, Golf Course Marketing- Apr 20, 2011 No Comments

Interesting article about the the golf industries hurdles.  http://www.bbc.co.uk/news/business-12731099

Coupon or not to Coupon

Posted in: Golf Course Marketing, Golf Marketing Ideas, Online Marketing- Apr 06, 2011 No Comments

Interesting article http://www.marketingprofs.com/charts/2011/4785/americans-flocking-to-coupon-websites?adref=nl040611.  We get a tonne of calls on weather to use coupons.  Great numbers in the article to support both sides of the arguement. We always ask our clients that inquire about the type of  strategy.  Well it depends on what your objective is, and does your ‘core’ customer use coupons?

New Jobs

Posted in: Golf Marketing Ideas, Social Media, Social Media and Golf- Feb 13, 2011 No Comments

The new jobs!! http://www.youtube.com/watch?v=LN78dChZss4

Good Karma Does Work

Posted in: Business of Golf, Golf Marketing Ideas- Feb 07, 2011 No Comments

You know when it seems that everything is just not going your way.  That is the nice way to say it.  The even better way to say it would be…you know when it seems that EVERYONE seems to be screwing you.  Well Karma does work, and it worked out for not only a great business [...]

1512.jpg

Posted in: Golf Course Marketing- Feb 02, 2011 No Comments

This is a person reading her blackberry durning a snow storm while driving, on a major highway. I am not sure if that is just great multi-tasking or someone being stupid. BTW I am the passenger in a car right, not driving. Sent from my BlackBerry device on the Rogers Wireless Network

Line up?

Posted in: Golf Course Marketing- Jan 27, 2011 No Comments

We are at the 2011 PGA Golf Show waiting in line, and this line is the longest line we and everyone has ever been in. Everyone has an electronic ticket they printed in this line. Really, you can’t come up with a better solution than lining up to get your badge, even though we have [...]

People helping People

Posted in: Golf Marketing Ideas, Social Media, Social Media and Golf- Jan 18, 2011 No Comments

You know it’s early when I am quoting Vince Vaughn from Wedding Crashers (good movie by the way).  Here is a link to something we believe in and teach all the time – GOOD WILL! http://mashable.com/2011/01/17/facebook-giving/ Just want to get the mind going.  Think how you can use these principles within your own business.

Social Media in Golf

Posted in: Business of Golf, Golf Market, Social Media, Social Media and Golf- Oct 29, 2010 No Comments

Now we have been saying this for a looooooooooooong time now.  So instead of hitting our heads against the wall, we have found someone to say it for us.  Excellent blog post about golf and social media (and its not us saying it!!) http://bx.businessweek.com/business-of-golf/view?url=http%3A%2F%2Falanhammond.posterous.com%2Fis-social-media-connecting-for-the-golf-indus

Now that is Ad copy

Posted in: Business of Golf, Direct Response Marketing, Golf Course Marketing, Golf Market- Oct 26, 2010 No Comments

I think I am like most people.  I get bombared each and every day with TV ads, direct mail pieces in the mail…etc. etc.  You all understand where I am coming from.  The think I hate most about these advertisements is that it is very rare to find one that engages me.  I am looking [...]

The Golf Market is Changing

Posted in: Business of Golf, Golf Market Research- Oct 14, 2010 No Comments

I was sent this article on the changes going on in the golf market. Great read! Enjoy! http://www.golfdigest.com/magazine/2010-10/jerry-tarde-letter