Interesting article about the the golf industries hurdles. http://www.bbc.co.uk/news/business-12731099
Interesting article http://www.marketingprofs.com/charts/2011/4785/americans-flocking-to-coupon-websites?adref=nl040611. We get a tonne of calls on weather to use coupons. Great numbers in the article to support both sides of the arguement.
We always ask our clients that inquire about the type of strategy. Well it depends on what your objective is, and does your ‘core’ customer use coupons?
You know when it seems that everything is just not going your way. That is the nice way to say it. The even better way to say it would be…you know when it seems that EVERYONE seems to be screwing you. Well Karma does work, and it worked out for not only a great business professional of ours, but also a friend.
Congrats from Oncor Doug!
This is a person reading her blackberry durning a snow storm while driving, on a major highway. I am not sure if that is just great multi-tasking or someone being stupid. BTW I am the passenger in a car right, not driving. Sent from my BlackBerry device on the Rogers Wireless Network
We are at the 2011 PGA Golf Show waiting in line, and this line is the longest line we and everyone has ever been in. Everyone has an electronic ticket they printed in this line. Really, you can’t come up with a better solution than lining up to get your badge, even though we have ALL pre-registered! It’s 2011, just hand out a plastic holder at the enterance to everyone who pre-registered and printed it off. Sent from my BlackBerry device on the Rogers Wireless Network
You know it’s early when I am quoting Vince Vaughn from Wedding Crashers (good movie by the way). Here is a link to something we believe in and teach all the time – GOOD WILL!
Just want to get the mind going. Think how you can use these principles within your own business.
Now we have been saying this for a looooooooooooong time now. So instead of hitting our heads against the wall, we have found someone to say it for us. Excellent blog post about golf and social media (and its not us saying it!!)
I think I am like most people. I get bombared each and every day with TV ads, direct mail pieces in the mail…etc. etc. You all understand where I am coming from. The think I hate most about these advertisements is that it is very rare to find one that engages me. I am looking at it, I am reading them before they go into the trash. Bloody Hell…someone get me excited about their product or service! Enough already with the fancy pictures and the features and benefits. Blah Blah Blah. Where is the story? Where is the excitement? Where is the freaking call to action?
Enough ranting by me. It is becoming a lost art. Well someone sent me a couple of examples of advertisement copy and I just thought it was great. So here you go. I hope you steal some of the nuggets these ads have in them.
I was sent this article on the changes going on in the golf market. Great read! Enjoy!