Coupon or not to Coupon

Posted in: Golf Course Marketing, Golf Marketing Ideas, Online Marketing- Apr 06, 2011 No Comments

Interesting article http://www.marketingprofs.com/charts/2011/4785/americans-flocking-to-coupon-websites?adref=nl040611.  We get a tonne of calls on weather to use coupons.  Great numbers in the article to support both sides of the arguement. We always ask our clients that inquire about the type of  strategy.  Well it depends on what your objective is, and does your ‘core’ customer use coupons?

New Jobs

Posted in: Golf Marketing Ideas, Social Media, Social Media and Golf- Feb 13, 2011 No Comments

The new jobs!! http://www.youtube.com/watch?v=LN78dChZss4

Good Karma Does Work

Posted in: Business of Golf, Golf Marketing Ideas- Feb 07, 2011 No Comments

You know when it seems that everything is just not going your way.  That is the nice way to say it.  The even better way to say it would be…you know when it seems that EVERYONE seems to be screwing you.  Well Karma does work, and it worked out for not only a great business [...]

People helping People

Posted in: Golf Marketing Ideas, Social Media, Social Media and Golf- Jan 18, 2011 No Comments

You know it’s early when I am quoting Vince Vaughn from Wedding Crashers (good movie by the way).  Here is a link to something we believe in and teach all the time – GOOD WILL! http://mashable.com/2011/01/17/facebook-giving/ Just want to get the mind going.  Think how you can use these principles within your own business.

What will it cost you not to be ranked?

Posted in: Business of Golf, Golf Course Marketing, Golf Market Research, Golf Marketing Ideas, Online Marketing- Oct 06, 2010 No Comments

Not having your golf course’s website show up on the first or second pages of the search engines when potential customers are searching for you is costly.  We don’t mean when they type your exact name.  We mean when they type in…hmmm let’s say GOLF COURSES ONTARIO (12,100 people a month do this) or GOLF [...]

Values? What Values

Posted in: Business of Golf, Golf Course Marketing, Golf Market Research, Golf Marketing Ideas- Oct 04, 2010 1 Comment

We have been in meetings (face to face, group, online, etc.) alot over the last couple of weeks, and one thing we have noticed is every owner, head pro and general manager of their golf facility has CORE VALUES they seem to stand on.  The other thing we noticed is that each individuals core values [...]