Now this information makes you think….: 70% of the U.S. population regularly use the Internet Over 1 billion people in the world are online The average adult spends 3 hours more a day online than watching T.V. These are all encouraging statistics for small business owners. It means you have a very large target market, [...]

Everything you read below is from Dan Kennedy.  If you have no idea who he is (have you been living under a rock).  He is probably the premier copy writers in North America.  The story below is an excellent example. Create Marketing Fireworks by “SUCKERING EM IN” “Sex. Ok, now that I have your attention, let me talk to [...]

I took this line from Clayton Makepeace, but we truly believe in his words.  I was taught something similar a long long time ago – STORIES SELL and FACTS TELL. “Nothing sells better than a GREAT story your customers can share on your behalf. And your job as the marketer is to find a signature [...]

Marketing lessons can be learned from anything and anywhere. http://www.m-travel.com/news/2010/08/few-marketing-lessons-to-be-learned-from-jetblue-flight-attendants-recent-act.html

Was just reading a post from one of my favorite blogs.  They had a guest writer on you did a post on basically ‘Who the hell are you targeting with your marketing’.  He did an awesome job.  Great nuggets in the story! With what we have seen in the golf market across North America a [...]

Was reading an old post today by Troy White.  I will include the link below.  It is an older post but very relevant.  We definitely come across small, medium and large companies that have a misconstrued understanding of investing in marketing.  So don’t take our word for it (even though we hae been saying this all along). [...]

Was reading a blog post this morning and came across this quote.  It is weird especially in a few niche markets we are working in.  Some people just don’t follow this principal. “Just About Anybody Can Figure Out How To Sell Things. But There’s Genius In Creating Customers For Life. And, While There’s Terrific Income To Be Had From [...]

This is taking getting your brand out there a little too far, BUT the press is awesome. Our lawyer has told us no way this will fly out here, but…. http://blog.hostgator.com/2009/05/22/billy-the-human-billboard/

It’s not just small businesses that are trying to wrap their heads around the convergence of offline and online marketing. Even large publicly traded corporations don’t fully understand it yet. I was driving behind a city bus the other day that had a billboard ad on the back of it for Husky Energy.  The ad [...]