By Neil Patel
It used to be that PR and SEO were two very different marketing tactics with virtually zero overlap.
With roots going all the way back to the founding of the colonies in the New World in the 16th century, PR is like a grizzled old vet,
while SEO is more of a young whippersnapper with a history that reaches back a mere 25 years at best.
Traditional PR is based on old-school, offline techniques, while SEO has been completely digital from the start.
But in the late twenty-teens, …read more