By Neil Patel
Every brand needs new customers.
Those of you who have been in business for a while may be doing fine generating high sales from your existing customers.
But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads.
This is especially important for newer companies. Since you haven’t been operating for a long time, you definitely need new leads just to survive.
But where do you find them?
It’s a common misconception that generating new leads is costly. Here’s something to consider. Yes, it’s more expensive to acquire a new customer than …read more