By Neil Patel
Recently, I stumbled upon a scary statistic.
A whopping 69.23% of ecommerce shopping carts are abandoned.
To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish.
Is it a massive problem? Absolutely.
These numbers shouldn’t sit right with any business owner. That’s too many lost sales and potential lifelong customers.
But it’s also a bit surprising.
If someone starts the checkout process, it stands to reason they have a strong purchase intent.
So, why do so many shoppers fail to complete their purchases?
A few reasons.
Some of these are out of your control, and others, you can nip …read more