SEO vs. PPC: Which Should You Focus on First?

By Neil Patel

Here’s the scenario.

You’re just launching your marketing campaign and want results.

Not only that, you want the most bang for your buck.

You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert.

In other words, you want a rock solid ROI.

While there is a plethora of different avenues you can take, it often boils down to one of two choices: SEO or PPC.

Both are tried and true and will drive targeted leads to your site.

But which option makes the most sense for your campaign?

More importantly, which should …read more