Steal This Trick: What Confident Content Marketers All Have in Common

Editor’s note: The original version of this post was published on October 23, 2012.

There are a million techniques that make your content better and more popular.

(Probably a half-million just here on Copyblogger.)

Strong headlines, smart copywriting techniques, storytelling, humor, etc.

But there’s one insider trick that makes the rest of it easy.

It starts from the very beginning, when you’re figuring out what type of content you want to produce.

Start by picking a crowded topic

Copywriter Gary Halbert famously advised copywriters to look for a “starving crowd.”

In other words, if you want to open a restaurant, put it where there are …read more