21 Apr
By Neil Patel
On the surface, blogs appear to be fountains of free-flowing information.
You read lots of rich and valuable research.
You collect plenty of juicy data.
You discover how to do a valuable task.
And, sure, some blogs are happy with lots of traffic and satisfied visitors.
But most content marketers know that blogs have the potential to drive insane conversion numbers.
Yes, conversions—as in people taking a desired action on your website. Maybe you want more email signups, more downloads, more free trials, or more purchases.
But here’s where things get dicey. Even though blogs are supposed to drive conversions, they usually don’t.
Why not?
It comes …read more
