The Transformative Effect of a Well-Built Brand Statement

I spent this past weekend among a group of smart writers at Jeff Goins’s first Tribe Conference in Nashville, Tennessee.

Jeff asked me to speak about content marketing (one of my favorite topics).

But I was an attendee as well. Jeff populated the conference with lots of excellent speakers, some of whom I’d never heard speak before.

So I took advantage of the invitation to learn as well as speak. On the morning of the first day, I sat down at a table full of experienced and aspiring authors to absorb …read more