02 Dec
By Neil Patel
You know the saying “content is king,” right?
Well, there’s a new king in town, and its name is longform content.
Like you, I was skeptical about longform content at first. “Nobody wants to read 4,000 words,” I thought.
I was dead wrong.
Because longform content rocks. It seems intimidating at first, but the benefits are insane.
Need proof? Back in 2012, I ran an A/B test on my site Crazy Egg. I tested the regular homepage against a shorter version. And the longer version converted 30% higher than the short version.
Longform worked better in 2012, and it still works better …read more
