Why Link Building Is NOT the Future of SEO

By Neil Patel

Over the years, SEOs focused all their attention on link building. Why? Because it impacted rankings more than anything else.

Although links still help with rankings, the big misconception in the search world is that the majority of your time and effort should be placed on building links.

So, if building links is not what you should be spending your time on, what is? It’s user experience—because it will impact rankings more than anything else.

Here’s why user experience will impact your rankings more than links will:

What’s best for users is best for Google

As you already know, Google makes a large …read more