Why Social Is the New SEO

By Neil Patel

In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO behaved as if they did. If this is true — that social signals don’t affect search rankings — what do we do now?

I’m making the case that social is the new SEO. But I need to explain the new social/SEO territory that we’re in, specifically in the wake of Cutts’ announcement.

So, what has changed with social media and SEO? Read More …read more