By Neil Patel
The dreaded 404 error page.
We’ve all encountered it at some point.
And in my opinion, there’s no bigger buzzkill than getting hit with a 404 error when browsing a site.
You’re right in the middle of exploring interesting content, and all of a sudden, you’re thrown a curveball.
If you’re not sure what a 404 page is, let’s look at a formal definition.
A 404 page is what a user sees when they try to reach a non-existent page on your site (because they’ve clicked on a broken link, the page has been deleted or they’ve mistyped a URL).
Here’s what …read more