By Neil Patel
As a B2B company, you need to learn how to properly market your brand to the right audience.
That’s because your target market doesn’t consume content the same way as the average consumer does. Following the habits and trends of a typical consumer won’t help you.
This is especially important for businesses operating as B2B as well as B2C companies. You need to be able to segment your content for each audience.
If your company is strictly a B2B operation, the content creation process should be even easier for you. You won’t have to worry about consumer content at all.
But regardless of your …read more