11 Jul
By Neil Patel
As a business owner, you have to keep coming come up with creative ways to attract new customers. But as you know, this type of marketing can be expensive.
It’s much more cost-effective to market to your existing customers than to find new ones. Acquiring a new customer is six to seven times more expensive than retaining a current customer.
Sure, you may be very profitable right now without putting too much emphasis on acquisition. However, that business model isn’t sustainable forever.
You can’t grow at an exponential rate without expanding your customer base. Sooner or later, …read more
