How to Use Lifetime Value to Create a Facebook Audience That Actually Converts

By Neil Patel

To survive and stay relevant in the modern era, your business needs to have an active presence on social media.

When it comes to social networks, Facebook is king. As of June 2018, the platform had more than 1.47 billion daily active users and 2.23 billion monthly active users.

Over 60 million businesses have Facebook profiles.

Those companies are doing much more than just posting content to their timelines. The vast majority of these businesses are paying for ads.

In fact, 93% of marketers take advantage of Facebook advertising on a regular basis.

If you’re active on Facebook but …read more