By Neil Patel
Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands.
Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your website, products, or social media pages, they may wonder whether you’re legitimate.
That’s why you need to come up with clever ways to add credibility to your brand and products.
Start by including elements that add credibility to your website. But that alone won’t always do the trick.
Using micro influencers …read more