By Lars Lofgren
I personally love data and analytics tools.
But here’s the straight truth: you need a lot less than the analytics industry wants you to believe.
Most experts will try to convince you that you need an analytics tool for everything. More data is always a good thing, right?
I used to believe that myself.
Over the last few years, I’ve changed my stance on the entire analytics category. These days, I prefer to keep things as simple as possible. One or two tools is about all I need. Less infrastructure to worry about, fewer complexities to manage, and an easier system for …read more